Chris O’Connell founded Premium Sign Solutions with one goal in mind: to help each business present itself in a way that best resonates with customers.

Following more than half a decade in public relations helping to promote everything from sporting events to automotive manufacturers to businesses, Chris joined a digital startup company, Gumiyo.  Formed in the pre-iPhone days before people generally used their mobile phones to visit the Internet, Chris had a front row seat to both the birth of an industry and the evolution of a company.  Chris played an instrumental role in Gumiyo’s growth, profitability and ultimately, acquisition.  While working at Gumiyo, Chris attended the Marshall School of Business at the University of Southern California, earning an MBA.

After working for Gumiyo’s acquirer, Colony Logic, for more than a year, Chris was determined to create his own company and work with the customers he enjoyed most: local businesses.

Today, Premium Sign Solutions helps customers using a consultative approach developed from Chris’ career experience.  This includes a public relations and marketing approach to signage –determining how an end customer should perceive a company.  Next, a lesson from the mobile industry: understanding what information is most vital to present with limited space and an audience with a naturally shorter attention span.  And finally by understanding each entrepreneur’s journey and helping them present their business passionately to their customers.

Chris lives in the San Fernando Valley with his wife, daughter, son and two dogs.