Encino is a pleasant community, a quiet and upscale locale said to “overflow with L.A. charm.” This upper class historic neighborhood is by other similarly well-off communities, like Bel Air, Brentwood, Sherman Oaks, Reseda and Tarzana. And through it runs Ventura Boulevard, a bustling hub of activity and commerce. All this makes Encino prime real estate for businesses great and small, with its high-styling residents making for a perfect customer base. This also means competition can get stiff, as brands vye for Encino’s distinguished clientele. After all, this close to Hollywood, you could very well have a famous actor, artist or celebrity as one of your store’s regulars!

This is why establishments that have reception areas need lobby signs of the highest quality to set them apart from their peers. You want to promote your brand, make it visible and recognizable, so that it will go hand in hand with the products or services you provide. Thanks to that brilliant centerpiece in your lobby, your customers will remember your brand and choose it over the others the next time they go looking. You’ll have earned their loyalty!