On the Importance of Goofing Off

indoor sign, outdoor sign, lobby sign, trade show graphics, san fernando valley, los angeles

We at Premium Sign Solutions pride ourselves not only in our hard work, but also in our creativity. But how do you cultivate creativity? It’s not just about logging in “creativity” hours – that’s just asking for burnout. Creativity isn’t just about repetition. Yes, it’s part of the package since the brain needs exercise to get used to thinking creatively… but even an athlete trying to reach peak performance needsĀ downtime away from the gym for his or her muscles to rebuild. For building creativity, that means taking some time away to goof off! Continue reading “On the Importance of Goofing Off”