Using “Exotic “Language in Signs? Be Sure to Avoid Translation Issues!

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Using foreign or “exotic” words in your business’ signage? Here’s a little sign advice: better be sure you understand what you’re putting up or else it might look silly to native speakers.

How about an anecdote illustrating the perils of poorly translated signage? In Shanghai,  during the run up to the Olympics, all sorts of establishments for the tourists and athletes were being built. And among them was a cafe called… “401 ERROR.” We’re not kidding! People there were taking anything they found on Google and putting it on their signs. They didn’t bother to look up what the words actually meant.

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Lobby Sign for USA Express in Woodland Hills

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Premium Sign Solutions fabricated and installed a lobby sign for USA Express in Woodland Hills. The indoor sign is made of a glass panel with printed and cut vinyl. A distinguished organization such as USA Express should be represented by an equally distinct sign.

USA Express Legal & Investigative Services provides a full range of legal and investigative support and services. It has assisted top lawyers in California, and handles matters ranging from insurance fraud investigations, corporate theft to workplace industry. Taking pride in assisting citizens, USA Express also provides assistance in matters ranging from finding missing loved ones to serving legal documents to improperly behaving landlords.