Make Your Establishment a Landmark with an Iconic Sign

An iconic sign becomes an institution in the community. When asking for directions, people will use that most distinct and visible outdoor sign as a reference point instead of street names. Not only are they the easiest to see, this also means that the brands these signs belong to have imprinted themselves in the hearts and minds of the people and the community. They’ go beyond promoting businesses and are integral to the local scenery and daily life – becoming landmarks.  (more…)

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How Outdoor Signs and Indoor Signs Work Together

So you’ve got a big and shiny monument sign installed. Awesome! But if you’re banking on that single outdoor sign to draw in more customers… then you might want to reevaluate your signage strategy. A single sign can only do so much, so you’ll still need an entire set, including indoor signs. Here we’ll show you why that’s so and explain the synergistic effect of signage:

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