We’re all so judgmental. We don’t mean to be but we just can’t help it. From an early age we’re told NOT to judge a book by its cover, but then that’s exactly what we do. Would you eat at a restaurant that looks dilapidated from the outside? Or sloppy? Or maybe it has a horrible smell? Of course not.

Likewise, successful businesses go to great lengths to create an experience for their customers – a tour of the 5 senses, to help solidify their brand messaging. And a proper sign package can go far in helping to tell customers your story. (more…)