Going Guerrilla: Signage for Small Spaces, Startups or Budgets

If your establishment is short on space, or if you are on a budget, then your business should employ a suitable signage strategy to promote the brand and reach customers. For a lean operation, massive monument signs or blazing pylon signs might not fit – literally! Guerrilla tactics, if you will, might work better for startup signage. So here’s a rundown of sign types that will serve small businesses well: (more…)

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How Outdoor Signs and Indoor Signs Work Together

So you’ve got a big and shiny monument sign installed. Awesome! But if you’re banking on that single outdoor sign to draw in more customers… then you might want to reevaluate your signage strategy. A single sign can only do so much, so you’ll still need an entire set, including indoor signs. Here we’ll show you why that’s so and explain the synergistic effect of signage:

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Cosmo Lofts Building Mural in Hollywood

Cosmo Lofts just got an impressive new building mural for Pacific Reach Properties in Hollywood. It’s a large one, 10 feet tall and 18 feet in length. Hand painted too, because handmade is still best made. So it’s big and bold, guaranteed to be seen from quite a distance. That’s the point of a building mural, after all. At the same time, like a good outdoor sign it doesn’t clash with the building’s look. (more…)

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