Buying signage? You know the old saying, “you get what you pay for?” Well that goes for signs too, whether you’re looking for high quality signage or low-end choices. We hear from customers all the time that there seems to be a huge array of pricing options as it relates to their signs. So how can that be? A sign is a sign, right? Imagine you’re at a grocery store and you want a steak for dinner. You can get a frozen dinner containing steak or talk to the butcher and get a fresh cut of filet. They’re both still “steak,” so what’s the difference?
We’ll outline the considerable differences in the following advice for buying signage.
The Difference of a Quality Signage
Here’s the funny thing about our industry – new sign shoppers can’t tell the difference between a frozen dinner type sign and a filet. So here are some tips you can look for:
What materials are they using?
We sign makers have a large array of vinyls and substrates we can choose from from dirt cheap to ultra premium. Some are meant for short term or indoor use and some are meant for outdoor or long term use. Make sure you know what you’re getting.
Are you getting new materials?
This happens more often than you think! Any time you see pricing that may seem too good to be true, this is a good place to understand why. Some sign makers will reuse existing sign faces, lighting materials or material scraps to get you a price that’s irresistible. But trust your instincts, if it seems too good to be true, it probably is.
Is the company insured?
Do they offer a workmanship guarantee and product warranty? Ultimately it’s up to you to do what’s best for your business.
Balancing budget and quality is always important and our team is ready to help you do just that!
Check the company’s website
For other information regarding a prospective sign maker you plan on buying from, check out their website. You can find more details there, like the packages and deals they offer. Likewise, look up their past projects and assess the quality of their work. See if they’ve blogged about their previous jobs and their accomplishments. Even the quality of the site can clue you in on their reputability. So if they took the trouble to put up a good website, chances are they care about the quality of their work as well.
These are useful advice for buying signage, brought to you by insiders of the industry. Hopefully you can get the business sign your brand deserves!
So, got any question about signage? Thinking of buying a sign package for your business? Contact Premium Sign Solutions. Southern California Sign Company based in Tarzana.