Photo Op and Selfie Magnet Signs to Boost Brand Visibility

Audience engagement is a key element in successful signage. After all, who doesn’t want their branding featured in photo ops and selfies posted in social media? Your customers are literally doing your advertising for you! And for lean operations, its part of the guerrilla tactics we previously talked about. So here are the types of signs that can serve as selfie magnets:  (more…)

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Going Guerrilla: Signage for Small Spaces, Startups or Budgets

If your establishment is short on space, or if you are on a budget, then your business should employ a suitable signage strategy to promote the brand and reach customers. For a lean operation, massive monument signs or blazing pylon signs might not fit – literally! Guerrilla tactics, if you will, might work better for startup signage. So here’s a rundown of sign types that will serve small businesses well: (more…)

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