What makes a business sign memorable? Sometimes, it’s the sleek design and eye-catching colors. Other times, it’s the oops moments – typos, poorly thought-out messages, or downright hilarious errors. We signmakers have a keen eye for what makes signs great. There are plenty of design techniques we employ to make sure business signs serves it’s main purpose – to catch eyes and promote brands. But that also means we see our fair share of hilarious signs with unintended messaging. Here are a few of our favorites: Let’s explore why good design matters and how to avoid these common pitfalls!