An iconic sign becomes an institution in the community. When asking for directions, people will use that most distinct and visible outdoor sign as a reference point instead of street names. Not only are they the easiest to see, this also means that the brands these signs belong to have imprinted themselves in the hearts and minds of the people and the community. They’ go beyond promoting businesses and are integral to the local scenery and daily life – becoming landmarks.
Promoting Brands and Communities with Iconic Signage
An established businesses can have a display – an impeccable lightbox, a robust monument sign, channel letters – that’s become so familiar to the people. Their outdoor signs are now synonymous with the area. The business the signage promotes might even be the talk of the town, why visitors come by.
The most iconic examples of this include The Hollywood Sign, Vegas Vic, and Randy’s Donuts gigantic… donut. These outdoor signs have transcended and become timeless tourist attractions.
So such signs are eye-catching, functional yet innovative in presentation. By becoming so established, they promote both the brand and the community as well. They can even help wandering pedestrians and motorists find their bearings. It’s a real win-win and a surefire way for a business to cement itself in the popular consciousness.
Brands can stay ahead of the game by making their signs landmarks. Contact our Tarzana-based sign company for inquiries.