Clinic Window Graphics for Luna Optomtery in Calabasas

As part of our ongoing sign package, we created these clinic window graphics for Luna Optometry. It displays the clinic’s business hours and offered services. So now the Calabasas medical center has outdoor signage to go with the lobby sign we previously installed. This is great since optometrists are concerned with vision, and now Luna’s brand is more visible to patients thanks to signage.

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Why a Lobby Sign Matters for Any Business

Make sure your business lobby sign fits into your interior design aesthetic.  After all, when decorating offices, each element – reception desk, furniture, paint colors, lighting – is carefully considered. On the other hand, we often see companies make the visual mistake of selecting a sign as an afterthought in an otherwise beautifully crafted office.  So ideally, signage should serve as the centerpiece of an office that compliments its surroundings, and vice versa.

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Buying Signage? Here’s What Other Sign Companies Don’t Want You to Know

Buying signage? You know the old saying, “you get what you pay for?” Well that goes for signs too, whether you’re looking for high quality signage or low-end choices. We hear from customers all the time that there seems to be a huge array of pricing options as it relates to their signs.  So how can that be? A sign is a sign, right? Imagine you’re at a grocery store and you want a steak for dinner. You can get a frozen dinner containing steak or talk to the butcher and get a fresh cut of filet. They’re both still “steak,” so what’s the difference?

We’ll outline the considerable differences in the following advice for buying signage.
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Why a Sign Package? It’s Best for Business!

When it comes to what looks best, a comprehensive sign package is your best bet to create aesthetically pleasing and functional signage. These will truly amplify your branding’s effect i the San Fernando Valley area. Too often building and wayfinding signs are afterthoughts. They are only considered when time and what’s cheapest is all that matters. But shouldn’t your signs match your architecture and general design?

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Judging Books By Their Covers – A Sign Story

We’re all so judgmental. We don’t mean to be but we just can’t help it. From an early age we’re told NOT to judge a book by its cover, but then that’s exactly what we do. Would you eat at a restaurant that looks dilapidated from the outside? Or sloppy? Or maybe it has a horrible smell? Of course not.

Likewise, successful businesses go to great lengths to create an experience for their customers – a tour of the 5 senses, to help solidify their brand messaging. And a proper sign package can go far in helping to tell customers your story. (more…)

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