Want to project a welcoming atmosphere to your customers? Trying to make your business stand apart from big corporations? Convey a more personal, down to earth appearance by using wood signs. Whether as outdoor signs or indoor signs for lobbies, these are perfect for plucky startups and SMEs as well as cafes, bars, restaurants and hole-in-the-walls.
Wood Signs Give Authenticity
This type of sign has homey and down to earth connotations. Modern and slick-looking signage are awesome, for sure, but some people look for nostalgia – and many brands cater to this.
Signs made out of wood do not have a mass produced appearance, rather people will see that it was worked on, carved and sawn. Likewise, if the rest of the establishment uses a similarly rustic appearance, the brand will convey a log cabin-esque ambiance. This contrasts with more “corporate” appearance and style of bigger businesses. And people do crave for that which is more personal and authentic. So for smaller businesses and startups, or local brands and establishments, they can play to their strengths and use rustic charm and nostalgia to draw in customers.
Looking for this type of signage for your business? Contact Premium Sign Solutions. Southern California Sign Company based in Tarzana.