Read more about the article Ready Your Holiday Signage!
Our own holiday window graphic!

Ready Your Holiday Signage!

It’s the season to be jolly. Chanukah and Christmas are coming! The time’s at hand to spread cheer, hold special events and have sales. And holiday signage are a big part of this, helping announce events, deliver uplifting messages and greetings. So if your business or organization wants to spread the word, you better get ready in advance!

(more…)

Continue ReadingReady Your Holiday Signage!

Parking Lot Sign Packages

Don’t overlook the humble parking lot sign. Building owners and property managers – what’s the first thing tenants, perspective tenants and building visitors see when they first arrive to your property? The parking lot! A nicely landscaped, well lit and easy to understand lot is the hallmark of any building of quality.

So when it comes to your business signs, don’t put the cheapest possible signs out – pleasantly guide traffic through the lot to where they need to park, walk, arrive and exit. Not only are such property signs necessary and useful, they’ll also help your brand make a good impression among customers, visitors and tenants.

(more…)

Continue ReadingParking Lot Sign Packages

Using “Exotic “Language in Signs? Be Sure to Avoid Translation Issues!

Using foreign or “exotic” words in your business’ signage? Here’s a little sign advice: better be sure you understand what you’re putting up or else it might look silly to native speakers.

How about an anecdote illustrating the perils of poorly translated signage? In Shanghai,  during the run up to the Olympics, all sorts of establishments for the tourists and athletes were being built. And among them was a cafe called… “401 ERROR.” We’re not kidding! People there were taking anything they found on Google and putting it on their signs. They didn’t bother to look up what the words actually meant.

(more…)

Continue ReadingUsing “Exotic “Language in Signs? Be Sure to Avoid Translation Issues!