Going Guerrilla: Signage for Small Spaces, Startups or Budgets

If your establishment is short on space, or if you are on a budget, then your business should employ a suitable signage strategy to promote the brand and reach customers. For a lean operation, massive monument signs or blazing pylon signs might not fit – literally! Guerrilla tactics, if you will, might work better for startup signage. So here’s a rundown of sign types that will serve small businesses well: (more…)

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How Outdoor Signs and Indoor Signs Work Together

So you’ve got a big and shiny monument sign installed. Awesome! But if you’re banking on that single outdoor sign to draw in more customers… then you might want to reevaluate your signage strategy. A single sign can only do so much, so you’ll still need an entire set, including indoor signs. Here we’ll show you why that’s so and explain the synergistic effect of signage:

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Graffiti’s Journey from “Vandalism” to Art in San Fernando Valley

Graffiti is back in Los Angeles, and in San Fernando Valley artistes like Levi Fonz Ponce are making murals of iconic figures that are meaningful to the community. And to think they used to be seen as eyesores, as the defacement of public property, spray painted by unruly youngsters out to Stick It to The Man. Vandalism, it was called, named after the Vandals, barbarians who invaded Rome and broke all their stuff. But now graffiti’s become accepted in the arts scene, seen as a free expression of the human spirit heedless of property boundaries, now displayed as striking murals in public spaces across big cities like Los Angeles, wall art for upscale establishments, even as office decoration for more laid back workplaces. It’s an intriguing shift, but how did it happen?

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